We have exciting customer news, women’s fashion brand East has gone live with our IT supply chain solution Merret, as the technology platform to deliver an end-to-end omnichannel retail offer to its customers. The implementation of Merret forms part of an integrated IT solution and will facilitate the further development of East’s international and e-tail capability.
Merret will enable East to provide a consistent consumer experience across multiple channels regardless of geographical location due to its central stock pool, making it easier for East customers to shop anytime, and anywhere. The implementation will enable East to deliver goods to customers either from the central warehouse, or individual stores, depending on where stock is available across East’s store estate of 60 solus stores across the UK, online, and concessions in the likes of House of Fraser and John Lewis.
Suzi Spink, CEO of East commented; “ The changes will enable our stores to become retail hubs for the brand rather than standalone stores, which should deliver higher full price sell-through of stock, as our customers can now buy anything from anywhere in the business, providing the product is available.”
Having supported numerous fashion retailers, we are well positioned to facilitate East through this significant change process, which involved the complete overhaul of East’s existing buying, merchandising, warehouse management and Epos Systems. Alan Morris, our Executive Chairman said, “We were delighted; to be working with East, and with the rapid and smooth implementation that was achieved from start to finish. This couldn’t have been achieved without the great partnership between both Retail Assist and East teams.”
Alison Lippiatt, Trading Director of East commented; “The scale of business change that resulted from the project was significant and involved all areas of the business. We needed to invest in an end to end system that would fulfil customer shopping and delivery expectations across all channels; Merret offered us this capability. Whilst there was a lot to be achieved in the implementation, it was the speed and efficiency in this project from both a technical and overall business perspective which added to the project success.”
Nigel Illingworth, our CEO of Merret, added; “We are delighted that East entrusted us to support their new and exciting business venture. We’re proud to be part of East’s omnichannel journey and providing a solution for comprehensive multichannel commerce.”
We work with many exciting brands, and you can see them all here: http://www.retail-assist.co.uk/clients/. If you are interested in the work we do and want to see how we could help you please email us: info@retail-assist.co.uk or call us: +44 (0) 115 853 3910.